Since 2009, Etam has given Natalia free rein to create her own “Natalia for Etam” collections, all products of her imagination and inspiration.
We strive to ensure that Natalia is able to keep her trademark spontaneity, to ensure that her collections remain as magical as her very first designs.
She expresses her personality through a variety of designs, whether everyday or more sophisticated, and you can be sure that whatever she creates will be a breathtaking triumph.
She draws her inspiration from timeless iconographic images, her love of dance, music and movement, and her Russian origins.
Her understated collections, ranging from intimate lingerie to everyday clothing, always combine comfort and elegance, seducing both the wearer and the one for whom it is worn.