Since spring 2009, Natalia Vodianova has been the new face of Etam. An icon in the world of fashion, she perfectly embodies the brand’s femininity and modernity through her passion, seduction and grace.

Integrity, enthusiasm and generosity have been the guiding principles for both Etam and Natalia, and it is these shared values that make Natalia our ideal ambassadress.

Through her softly striking beauty and personal and professional commitment, Natalia Vodianova has become the face of a brand that has been devoted to women for almost a century.

Our partnership is one that goes far beyond fashion...