Etam’s back in the UK!

Bringing a fresh, fashion-forward approach to the UK lingerie scene

Driven by uncontested, design-led product ranges, Etam plans to draw on both its long-standing experience and unique, creative influence to shake up the UK lingerie landscape. The support of Etam’s brand ambassador, top model Natalia Vodianova, will without a doubt serve as a solid source of inspiration, helping the brand to constantly evolve with timely, on-trend affordable creations.

Etam and women – a 100-year love story!

A family-owned company, Etam opened its first store back in 1916. Priding itself on the attention it pays to detail, Etam designs ranges that carefully combine both fashion and fresh elegance for women around the world, remaining affordable and within every woman’s reach.

Seductive, glamorous underwear – Etam’s new brand ambassador Natalia Vodianova’s got everyone talking!

 Successful Sussex-based top model and mother of three, Natalia Vodianova, has been chosen to represent Etam around the world. The new brand ambassador has been given free rein to design two special edition lingerie collections per year.

Taking the role to heart, the new face of Etam devoted herself to the different stages of the creation and manufacturing process, from selecting soft, sensual fabrics to sketching her collections with designers and stylists. The result: affordable, trendy glam lingerie in an eclectic mix of colours, aimed at women from all walks of life.

The new online UK store will go live soon. In the meantime, UK customers looking to order products like the Winter collection, can do so directly from the brand’s French site which delivers abroad: www.etam.com.