WECARE! - Our actions for women
WE CARE... ABOUT WOMEN
For over 100 years, we have
been accompanying women
our lingerie and lifestyle collections to
give them confidence
and unleash their power. It is no coincidence that we are involved
that support women all over the world with concrete actions.
We are working closely with the NGO Gynécologie Sans Frontières in France and overseas.
In 2019, for International Women’s Day and the summer sales, your donations helped provide support and guidance for over 1000 women to allow them simply to bring new life into the world, without losing their own.
In 2019 we became the largest sponsors of Solidarité Femmes. Each year, this organization takes in more than 30,000 women and their children who have been victims of domestic violence.
FIGHTING FOR ACCESS
Girls’ education drives progress around the world – this is why we are supporting the organization Toutes à l’École in their project to build a boarding school in Cambodia so that 250 young women can pursue their studies and gain access to careers.
A NEW APPROACH
In 2019 we launched our first pair of period pants in collaboration with the brand Smoon. This is a green alternative combining performance and comfort, to give women greater freedom of movement and self-confidence even during their period.
Over 3500 women have opted to use this alternative.
In fall 2019 we launched our maternity collection ETAM MAMAN. The ultra-comfortable, feminine lines are designed to gently support women throughout pregnancy and beyond.
The collection features 28 products in stretch fabrics that have been specially developed to boost mothers’ wellbeing. !
We will recommit to all of these organizations.
Spring 2020 will see the launch of YES!, our first collection of post-mastectomy bras,
featuring specially adapted lines that are both modern and feminine so that women can wear lingerie
that they love and that suits their style.
Discover our program