logo Wecare black


Together for 
a sustainable 

As a signatory of the fashion pact and a major participant in the citizen consultation on responsible fashion, we are committed with our WECARE programme to a more sustainable and ethical development.

"As a company, we are committed to doing something for society and to preserving the world we live in. We are aware of the urgent need to make the lingerie and fashion industry fairer and more environmentally friendly.

This is just the beginning, WECARE!"

Laurent Milchior, Co-manager of the Etam Group




Our actions
to reduce waste

All of our bags in shops are made of mixed FSC paper and we sell reusable organic cotton totes bags to limit their use. We have changed the packaging of our e-commerce parcels, they are made from FSC mixed certified recycled fibres and this represents a saving of 55 tonnes of plastic for the Etam group... And this is just the beginning!

What about tomorrow?

Objective 2025: zero single-use plastic (only recycled or recyclable plastics) and we aim to reduce our carbon footprint by 30% by 2030.


Our eco-responsible

In order to reduce our environmental impact, we use more and more recycled or organic fibres for our collections, certified by independent international labels such as GOTS or GRS.

By 2021

35% of our products will be eco-responsible.

The Coton 360 range, an innovation in organic cotton

The Bain collection in recycled materials:




Our actions in
support of women

For more than 100 years, we have been helping women to feel free and supporting them when they need it most. We continue to be involved with associations and organisations that help to improve their situation through concrete actions.

What about tomorrow?

We will continue our commitment to women and to these associations 365 days a year!

French association "Solidarité Femmes"

121.947€  raised in 2020

French association "Toutes à l'école"

81.101€​  raised in 2020


Our collections to accompany all women

We try to accompany women throughout their lives with innovative products adapted to their needs to give them confidence and support.

What about tomorrow?

By the end of 2021, we will launch a collection adapted to large cups to offer them maximum support and comfort.




Immersion in the
heart of our factories

Discover without filter and in all transparency the backstage of the factories where our products are made, a direct access to the manufacturing sites instantly in shop and on the website.

Did you know that?

We pay particular attention to the selection and support of these partners. Each of the factories presented is regularly audited and complies with recognised and rigorous international social standards (BSCI, SMETA, SA8000 or ICS).

Behind the scenes of our 3 partner factories

These videos are accessible in shop by scanning the QR code
on the label or directly on etam.com via the product page.

confort 1

Belamy textiles LTD.

Chittagong, Bangladesh

confort 1

Timax brassiere co., LTD.

Shenzhen, China

confort 1


Keliba, Tunisia

What about tomorrow?

By the end of 2021, 100% of our products will reveal their behind-the-scenes manufacturing process.


Your most frequently asked questions

What is the WECARE programme?

The WECARE Programme is the ETAM Group's responsibility pact for a more responsible and sustainable industry. It includes all of the brand's actions to reduce its environmental impact and improve its social impact. It is based on 6 key pillars linked to our activity: our products, sourcing, supply chain, shops, marketing and human resources.


What are the criteria for a product to be part of the WECARE programme?

To be part of the WECARE programme, our products must meet at least one of the 6 criteria defined by our CSR policy. These criteria have been defined to reduce the environmental impact of clothing production. These are as follows
- use of eco-responsible or upcycled materials such as organic cotton or recycled polyester,
- use of innovative & responsible processes,
- development by a fair trade certified company,
- Made in France.


Which materials are part of the WECARE programme?

A material that is part of the WECARE programme is a material that reduces the impact of the textile industry on the environment. At Etam, we have categorized them in 3 ways:
- Organic or recycled natural fibres, such as organic cotton, responsible or recycled linen and wool.
- Responsible man-made fibres, which are derived from the chemical transformation of natural plant or animal fibres, such as viscose and cupro.
- Recycled synthetic fibres, such as recycled polyester, produced from recycled plastic waste, recycled polyamide, which comes from recycled production waste...

The materials selected are certified by independent standards such as GOTS, GRS, RWS, labels that guarantee total traceability from the raw material.


How can you ensure that your products are free of toxic substances?

In order to offer high quality products, we apply the European REACH regulation on the use of chemical substances for all our products. In addition, as a precautionary measure, we have chosen to add to the list of prohibited substances those under study by associations, such as the substances listed in the Greenpeace Detox report. Also, we give preference to Oeko-tex 100 certified suppliers; and our products are regularly tested by external and independent laboratories.


How can we maximise the life of our clothes?

Maximising the life of our clothes also contributes to more sustainable fashion. We are committed to helping you care for your pieces and are currently working on a comprehensive care guide that will be available by this summer 2021. In the meantime, please follow the care instructions on the product labels.


Are all your collections animal welfare friendly?

Animal welfare is one of our priorities and we have an internal policy that frames the use of certain animal materials and prohibits others. We ban the use of exotic leathers such as crocodile or python. We do not use animal furs or materials from endangered species. Cruel practices such as peeling, plucking or mulesing are not allowed.


What do you do with unsold and defective products?

Animal welfare is one of our priorities and we have an internal policy that frames the use of certain animal materials and prohibits others. We ban the use of exotic leathers such as crocodile or python. We do not use animal furs or materials from endangered species. Cruel practices such as peeling, plucking or mulesing are not allowed.


How do you reduce your energy consumption?

We have put in place a series of actions to reduce the environmental impact of our energy consumption through several actions:
- Our network of shops is under LED lighting
- We automate our lighting systems to avoid energy waste
- We have eliminated logistical hangers in ready-to-wear, which represents more than 100 tons of plastic per year.
For the exhibition hangers, we have set up a collection in shop. These hangers are reused in our production centres in the Mediterranean basin for a circular economy, or recovered by a French service provider specialising in the recovery of materials.
- We now charge for our baggage to limit its use: we offer FSC Mixed paper bags and reusable organic cotton tote bags.


How do you manage your waste and packaging?

We have implemented various actions to reduce the environmental impact of our waste and we are working to optimise the packaging of our products.
- Waste is sorted in accordance with local regulations
- The main waste in shops comes from parcels, which is why we work with our suppliers to reduce the packaging of parcels as much as possible. To this end, we have established management rules, such as an optimised filling rate for each parcel before shipping.
- Also, as a signatory of the Fashion Pact since 2019, we have made a commitment to eliminate single-use plastic by 2025 in B2C.


How do you reduce the environmental impact of goods transport?

The Etam Group uses maritime transport in the vast majority of cases (+90%) to deliver its goods. In the context of goods transport, the boat remains the least polluting option in terms of greenhouse gas emissions, ahead of the train, road or air. Air transport is used in case of delivery delays. And since 2019, we have been favouring rail freight as much as possible to replace air transport.


In which countries are the products manufactured?

We produce in Europe, Asia and Africa, in countries such as China, Portugal, Italy, Bangladesh, Turkey, Tunisia and Morocco which have expertise in our lingerie and ready-to-wear products. We know the partners we have been working with for many years and we carefully monitor the production of our products through our local teams. The social conditions of the workers are subject to an extensive social audit programme, managed by our dedicated teams.


How do you monitor the working conditions in your partner factories?

We pay particular attention to the working conditions in the partner factories we work with, and strongly sanction the non-respect of human rights stipulated in our "Supplier Social Policy" that all suppliers sign and commit to respect. In order to ensure compliance with these commitments, audits are regularly carried out by independent accredited bodies in partner factories to validate compliance with international standards such as BSCI, SMETA, SA8000, and ICS. In addition, our local teams, including the Social Audit team, also physically visit factories to ensure that they are complying with our social policy. An alert system has been put in place to allow workers to report practices that do not respect the working conditions of employees.