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“All women are beautiful and we believe in the power of lingerie :
the power to feel free in one's body and mind.”

“All women are beautiful and we believe in the power of lingerie: the power to feel free in one's body and mind.”

Patricia Tranvouëz, General Manager Etam

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Etam. There for you, in all your lives and all your desires.
Through all the (r)evolutions. Since your first bra.

When you feel Invincible. Full of doubts.
Super sexy. Really not in the mood. A thousand miles an hour. In slow motion.

Here to boost your confidence. To embrace life.
To make your dreams come true. To break records.To dare feats.
To celebrate the big wins, the small ones too.​

Here to share more than just lingerie.
A state of mind. A philosophy of life.

Here to feel free. Free to be who you are,
or someone else if you like. Determined to be
who you are. Free in body and mind.

Free to be yourselves,
that's how we love you.
Since 1916.

Feel free

Etam. There for you, in all your lives and all your desires. Through all the (r)évolutions. Since your first bra.

When you feel Invincible. Full of doubts. Super sexy. Really not in the mood. A thousand miles an hour. In slow motion.

Here to boost your confidence. To embrace life. To make your dreams come true. To break records.To dare feats.
To celebrate the big wins, the small ones too.​

Here to share more than just lingerie. A state of mind. A philosophy of life.

Here to feel free. Free to be who you are, or someone else if you like. Determined to be who you are. Free in body and mind.

Free to be yourselves, that's how we love you. Since 1916.

Feel free

THE LIVE SHOW

Our declaration of love to all women

Since 2008, as an ode to fashion, a hymn to lingerie, a universal declaration to all women. Every year we celebrate our century-old corsetier know-how during a spectacular fashion show.

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EMBLEMATIC LOCATIONS

From the Beaux-Arts to Molitor or more recently in our Haussmann flagship: Parisian landmarks are the scene of an exceptional French show, where internationally renowned electric artists perform to the rhythm of a supercharged catwalk.

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AN EXCEPTIONAL LIVE SHOW

Because we couldn't imagine doing a show without you... This show has always been performed live, to showcase our customized and accessorized collections of haute-couture pieces requiring thousands of hours of work.

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    £ 30.00

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    £ 24.00

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    £ 30.00

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    £ 24.00

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    £ 30.00

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