#2 - Etam

“All women are beautiful and we believe in the power of lingerie :
the power to feel free in one's body and mind.”

“All women are beautiful and we believe in the power of lingerie: the power to feel free in one's body and mind.”

Patricia Tranvouëz, General Manager Etam

Etam. There for you, in all your lives and all your desires.
Through all the (r)evolutions. Since your first bra.

When you feel Invincible. Full of doubts.
Super sexy. Really not in the mood. A thousand miles an hour. In slow motion.

Here to boost your confidence. To embrace life.
To make your dreams come true. To break records.To dare feats.
To celebrate the big wins, the small ones too.

Here to share more than just lingerie.
A state of mind. A philosophy of life.

Here to feel free. Free to be who you are,
or someone else if you like. Determined to be
who you are. Free in body and mind.

Free to be yourselves,
that's how we love you.
Since 1916.

Feel free

Etam. There for you, in all your lives and all your desires. Through all the (r)évolutions. Since your first bra.

When you feel Invincible. Full of doubts. Super sexy. Really not in the mood. A thousand miles an hour. In slow motion.

Here to boost your confidence. To embrace life. To make your dreams come true. To break records.To dare feats.
To celebrate the big wins, the small ones too.

Here to share more than just lingerie. A state of mind. A philosophy of life.

Here to feel free. Free to be who you are, or someone else if you like. Determined to be who you are. Free in body and mind.

Free to be yourselves, that's how we love you. Since 1916.

Feel free

THE LIVE SHOW

Our declaration of love to all women

Since 2008, as an ode to fashion, a hymn to lingerie, a universal declaration to all women. Every year we celebrate our century-old corsetier know-how during a spectacular fashion show.

EMBLEMATIC LOCATIONS

From the Beaux-Arts to Molitor or more recently in our Haussmann flagship: Parisian landmarks are the scene of an exceptional French show, where internationally renowned electric artists perform to the rhythm of a supercharged catwalk.

AN EXCEPTIONAL LIVE SHOW

Because we couldn't imagine doing a show without you... This show has always been performed live, to showcase our customized and accessorized collections of haute-couture pieces requiring thousands of hours of work.

PURPOSE: WHY WE PROCESS YOUR DATA	LEGAL BASIS: THE BASIS FOR THE PROCESSING	MORE DETAILS
Process and track your orders for products on the Site	Performance of the contract	To perform the contract of purchase or service level agreement you have entered into with us, issue invoices, process payment of the products you purchase, deliver them to you and organize any returns after the purchase.
		When you use our Try at Home service to purchase products. Please read the "Try at Home Service Terms and Conditions" section of our General Terms and Conditions for more information.
		As part of the purchase, processing and use of a gift card. Please read the "Gift Card" clause in our General Terms and Conditions for more information.
	Consent	Certain processing of your personal data associated with the purchase process, such as the storage of your payment card data for future purchases, is only activated when you give your consent to such processing.
	Legitimate interest	When you make a purchase, we may perform the necessary checks to detect and prevent fraud.
Allow and process your registration as a user of our Platform and/or your loyalty programme membership	Consent Performance of the contract	By creating a user account and/or joining the loyalty programme, you provide certain personal data necessary to identify yourself and gain access to the various features, services and products available to you as a registered user. The processing of your data is therefore required for the general conditions of our Platform.
	Consent Performance of the contract	If you subscribe to our loyalty programme and apply for the installation of your Etam loyalty card in your mobile wallet, i.e. Apple Wallet or Google Pay, you authorize us to provide your identification data (full name and loyalty card number) and information about your purchases of Etam products.
Marketing and marketing research	Consent	If you subscribe to the newsletter, you consent to our processing your data to manage your subscription and/or send you information about our products and/or services, as well as marketing messages through various media, such as e-mail or SMS. If you participate in a contest via the Platform or our social media, you consent to the use of your data in the contest and the delivery of any prizes you have won. Unless you give your express consent, we do not use the data we collect for our own or our trading partners’ advertising. If you agree in advance to the applicable legal terms and conditions (including the social media you use), we will be able to repost any photographs you share publicly or with us on our Platform or social media. With your prior consent, we may record your preferences (such as size or colour) to personalize your Etam experience.
Marketing and marketing research	Legitimate interest	We have a legitimate interest in contacting you by telephone or by post to inform you of our commercial offers, provided you have not objected thereto when collecting your data (please note that you may oppose them at any time by sending an e-mail to privacy@etam.com). Furthermore, unless you disagree, we have a legitimate interest in sending you electronic commercial communications (e.g. SMS or e-mail) if you are already a customer and if such communications concern only products or services similar to those we have already provided to you. We also have a legitimate interest in carrying out actions to measure the impact that our advertising or marketing campaigns may have on you (statistics, return on investment studies...) In order to adapt our marketing actions to your preferences and needs, provide you with a better service and meet your expectations (personalization of our services through our Platform and messages), we believe that in some cases we have a legitimate interest in profiling the data you provide and the information we have about you from the cookies you have agreed to install on your terminal, including your browsing on the Site, your preferences (language, colour, type of product, etc.) and your shopping history. Functional cookies are essential to your browsing on our Site and allow us to send you an email to offer you the opportunity to recover your unfinished cart if you are a potential or registered customer. Please read Article 5 "Cookies" for more information.
Reply to any questions, requests or claims sent through Customer Service channels.	Performance of the contract	If your request relates to your order or product(s) purchased through our Platform, the processing is necessary for the performance of the contract and the correct provision of the after-sales service.
	Legitimate interest	We believe we have a legitimate interest in processing your personal data as strictly necessary to duly process your requests and complaints and reply to your questions. The data we process may include photographs if you have sent any to us with your request or complaint. For the completion of after-sales service procedures (e.g. gestures of goodwill), we may contact you by SMS or e-mail. When you call our Customer Service, telephone conversations may be recorded for quality assurance and training purposes.
	Legal obligation	If your question relates to the exercise of the rights set out in Article 3 "Your rights" or to a claim concerning our products or services, we must process your data to comply with our legal obligations.
Compile anonymous statistics on site visits	Legitimate interest	We believe we have a legitimate interest in analysing the ergonomics and quality of our Platform in order to improve our users’ experience and offer our customers a better quality Platform. Please read Article 5 "Cookies" for more information.
Conduct customer satisfaction surveys and customer studies.	Legitimate interest	We believe we have a legitimate interest in conducting surveys and studies to analyse our customers’ satisfaction in order to improve the quality of our products and services.
Recruitment management	Performance of the contract (pre-contractual measures) Legitimate interest	We may process and respond to any job application you send us.

TYPE OF PROCESSING	STORAGE PERIOD
Contract management (processing of order, delivery, provision of service or supply of goods, invoices and payments), including the loyalty programme.	Storage for the performance requirements of your contract, and then for the period necessary to establish proof of a right or contract; such data may be archived in accordance with the provisions of the Commercial Code on the storage period for books and documents created in connection with commercial activities and the Consumer Code on the storage of contracts entered into electronically.
Payment bank card data	Erasure once the transaction has been completed, i.e. as soon as payment is actually made, which may be deferred until receipt of the product, plus, where applicable, the 14-day withdrawal period (during which you may change your mind) for purchases on our Site. If you pay by bank card, the card number and date of validity may nevertheless be kept in interim archives as evidence in the event of a possible claim regarding the transaction for a period of 13 months from the date of debit or 15 months in the case of a deferred debit card. Subject to your express and informed consent, your credit card data (except for the visual cryptogram) may be kept longer for payment for future purchases, without exceeding the period required for such purpose. In other words, your data may be stored until your consent is withdrawn and/or your bank card data expires.
Processing our file on actual and potential customers	Storage for 3 years from your last contact with us (for example, for actual customers, a purchase or, for potential customers, a click on a hyperlink sent in an e-mail) or until you withdraw your consent.
Your questions to Customer Service	Storage for the time required to process your question. Recordings of telephone conversations with our Customer Service are kept for a limited period (maximum of 6 months) unless there is an exception (e.g. investigation, fraud or legal reasons).
Your electronic identification data (your connection logs, subject to your agreement and your terminal set-up parameters, through the use of cookies and other trackers on our Site).	Storage in accordance with applicable regulations for a period not exceeding 13 months. For more information on cookies, how they work and how you can disable them, see section "5. Cookies".
For staff recruitment and management	Storage for two years from the last contact with the unsuccessful candidate. If the candidate is selected, the data necessary for staff management shall, as a matter of principle, be stored throughout the employment relationship unless otherwise provided by law or regulations.

THE LIVE SHOW

Our declaration of love to all women

AN EXCEPTIONAL LIVE SHOW

PERSONAL DATA PRIVACY POLICY

1. GENERAL INFORMATION

2. DATA CONCERNED

3. YOUR RIGHTS

4. PERSONAL DATA PROCESSING BY ETAM

4.1 Purposes and legal bases of our data collection

4.2 Data storage period

4.3 Data recipients

4.4 Data security

5. COOKIES

5.1 What is a cookie?

5.2 Cookies sent on the Site

5.3 Cookies on the Site sent by third parties

5.4 Your cookie settings

(a) The Cookies Agreement

(b) Rejection of cookies

(c) Cookie settings for the browser you are using

5.5 If you share your terminal with others

6. AMENDMENT OF THE POLICY

7. PERSONAL DATA POLICY FOR MINORS