J'ETAM

PURE

A radical minimalism where transparencies and second-skin materials redefine the essentials.
Airy tulle, soft cotton and innovative microfibres create a contemporary vision of sensual comfort.
Pure fit, Pure Soft, Pure Shape... our essentials become icons.

71 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 2XL
    • 32DD
    • 34DD
    • 36DD
    • 38DD
    • 3XL
    • 40DD

  • Bra cup A

    • 30A
    • 32A
    • 34A
    • 36A

  • Bra cup B

    • 30B
    • 32B
    • 34B
    • 36B
    • 38B

  • Bra cup C

    • 32C
    • 34C
    • 36C
    • 38C

  • Bra cup D

    • 32D
    • 34D
    • 36D
    • 38D
    • 40D

  • Bra cup F

    • 36F
71 products found
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  • COTON 360 Reversible bralette in stretchy organic cotton
    £ 28.00
    The 3rd item at 50% off
    See more
    4.6
    (623 Reviews)
    Reversible bralette in stretchy organic cotton;${refinementColor}
    Reversible bralette in stretchy organic cotton;${refinementColor}
    Reversible bralette in stretchy organic cotton;${refinementColor}
    Reversible bralette in stretchy organic cotton;${refinementColor}
    Reversible bralette in stretchy organic cotton;${refinementColor}
    Reversible bralette in stretchy organic cotton;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    2XL
    + sizes
  • COTON 360 Organic cotton stretch hipster
    £ 11.00
    The 3rd item at 50% off
    See more
    4.5
    (284 Reviews)
    Organic cotton stretch hipster;${refinementColor}
    Organic cotton stretch hipster;${refinementColor}
    Organic cotton stretch hipster;${refinementColor}
    Organic cotton stretch hipster;${refinementColor}
    Organic cotton stretch hipster;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    2XL
    + sizes
  • PURE FIT® Bra No.2 - The Plunge Push-up
    £ 32.00
    The 3rd item at 50% off
    See more
    4.6
    (458 Reviews)
    Bra No.2 - The Plunge Push-up;${refinementColor}
    Bra No.2 - The Plunge Push-up;${refinementColor}
    Bra No.2 - The Plunge Push-up;${refinementColor}
    Bra No.2 - The Plunge Push-up;${refinementColor}
    Bra No.2 - The Plunge Push-up;${refinementColor}
    Add to cart
    30A
    32A
    34A
    36A
    38A
    30B
    32B
    34B
    36B
    38B
    30C
    32C
    34C
    36C
    38C
    40C
    + sizes
  • PURE FIT® Microfibre Thong
    £ 9.00
    The 3rd item at 50% off
    See more
    4.7
    (639 Reviews)
    Microfibre Thong;${refinementColor}
    Microfibre Thong;${refinementColor}
    Microfibre Thong;${refinementColor}
    Microfibre Thong;${refinementColor}
    Microfibre Thong;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    2XL
    3XL
    + sizes
  • PUREFIT WECARE Microfiber Bralette
    £ 28.00
    The 3rd item at 50% off
    See more
    4.6
    (131 Reviews)
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    2XL
    3XL
    + sizes
  • PURE FIT® Microfibre Briefs
    £ 9.00
    The 3rd item at 50% off
    See more
    4.6
    (1174 Reviews)
    Microfibre Briefs;${refinementColor}
    Microfibre Briefs;${refinementColor}
    Microfibre Briefs;${refinementColor}
    Microfibre Briefs;${refinementColor}
    Microfibre Briefs;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    2XL
    3XL
    + sizes
  • PURE FIT MAKE UP Microfibre Brief
    £ 5.50 £ 11.00
    The 3rd item at 50% off
    See more
    4.5
    (30 Reviews)
    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    2XL
    3XL
    + sizes

    -50%

  • PURE FIT® Microfiber Hipster
    £ 5.50 £ 11.00
    The 3rd item at 50% off
    See more
    4.5
    (11 Reviews)
    Microfiber Hipster;${refinementColor}
    Microfiber Hipster;${refinementColor}
    Microfiber Hipster;${refinementColor}
    Microfiber Hipster;${refinementColor}
    Microfiber Hipster;${refinementColor}
    Microfiber Hipster;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    2XL
    3XL
    + sizes

    -50%

  • PURE FIT Bra N.4 - The Lightly Lined
    £ 25.60 £ 32.00
    See more
    4.2
    (5 Reviews)
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Add to cart
    26A
    28A
    30A
    32A
    34A
    36A
    38A
    28B
    30B
    32B
    34B
    36B
    38B
    40B
    28C
    30C
    32C
    34C
    36C
    38C
    40C
    28D
    30D
    32D
    34D
    36D
    38D
    40D
    42D
    30DD
    32DD
    34DD
    36DD
    38DD
    40DD
    42DD
    24F
    26F
    28F
    30F
    32F
    34F
    36F
    38F
    40F
    42F
    32G
    + sizes

    -20%

  • PURE FIT Microfibre Boyshort
    £ 11.00
    The 3rd item at 50% off
    See more
    4.2
    (5 Reviews)
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    2XL
    3XL
    + sizes
  • PURE FIT Bra N.2 - The Plunge Push-up
    £ 25.60 £ 32.00
    See more
    5.0
    (3 Reviews)
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Add to cart
    30A
    32A
    34A
    36A
    38A
    30B
    32B
    34B
    36B
    38B
    30C
    32C
    34C
    36C
    38C
    40C
    + sizes

    -20%

  • PURE FIT Microfiber Brief
    £ 9.00
    The 3rd item at 50% off
    See more
    4.6
    (9 Reviews)
    Microfiber Brief;${refinementColor}
    Microfiber Brief;${refinementColor}
    Microfiber Brief;${refinementColor}
    Microfiber Brief;${refinementColor}
    Microfiber Brief;${refinementColor}
    Microfiber Brief;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    2XL
    3XL
    + sizes
  • COTON 360 Bra N.8 - The Wireless Triangle
    £ 28.00
    The 3rd item at 50% off
    See more
    4.7
    (31 Reviews)
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    + sizes
  • COTON 360 Cotton Tanga
    £ 11.00
    The 3rd item at 50% off
    See more
    4.8
    (12 Reviews)
    Cotton Tanga;${refinementColor}
    Cotton Tanga;${refinementColor}
    Cotton Tanga;${refinementColor}
    Cotton Tanga;${refinementColor}
    Cotton Tanga;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    + sizes
  • AMANDE Optimal comfort cotton bralette
    £ 22.00
    The 3rd item at 50% off
    See more
    4.6
    (731 Reviews)
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    + sizes
  • AMANDE Cotton Boyshort for Optimal Comfort
    £ 14.00
    The 3rd item at 50% off
    See more
    4.6
    (352 Reviews)
    Cotton Boyshort for Optimal Comfort;${refinementColor}
    Cotton Boyshort for Optimal Comfort;${refinementColor}
    Cotton Boyshort for Optimal Comfort;${refinementColor}
    Cotton Boyshort for Optimal Comfort;${refinementColor}
    Cotton Boyshort for Optimal Comfort;${refinementColor}
    Cotton Boyshort for Optimal Comfort;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    2XL
    + sizes
  • PURE FIT Bra N.4 - The Lightly Lined
    £ 25.60 £ 32.00
    See more
    4.6
    (18 Reviews)
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Add to cart
    30A
    32A
    34A
    36A
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    40D
    32DD
    34DD
    36DD
    38DD
    40DD
    30F
    32F
    34F
    36F
    38F
    40F
    + sizes

    -20%

  • PURE FIT Microfibre Boyshort
    £ 8.80 £ 11.00
    See more
    4.1
    (14 Reviews)
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    2XL
    3XL
    + sizes

    -20%

  • PURE FIT® Microfibre Balconette Bra
    £ 32.00
    The 3rd item at 50% off
    See more
    4.7
    (1349 Reviews)
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Add to cart
    32B
    34B
    36B
    38B
    30C
    32C
    34C
    36C
    38C
    30D
    32D
    34D
    36D
    38D
    40D
    30DD
    32DD
    34DD
    36DD
    38DD
    40DD
    32F
    34F
    36F
    38F
    40F
    + sizes
  • PURE FIT® Microfibre Midi Brief
    £ 11.00
    The 3rd item at 50% off
    See more
    4.6
    (835 Reviews)
    Microfibre Midi Brief;${refinementColor}
    Microfibre Midi Brief;${refinementColor}
    Microfibre Midi Brief;${refinementColor}
    Microfibre Midi Brief;${refinementColor}
    Microfibre Midi Brief;${refinementColor}
    Microfibre Midi Brief;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    2XL
    3XL
    + sizes
  • PURE FIT® Bra No.2 - The Plunge Push-up
    £ 32.00
    The 3rd item at 50% off
    See more
    4.6
    (1040 Reviews)
    Bra No.2 - The Plunge Push-up;${refinementColor}
    Bra No.2 - The Plunge Push-up;${refinementColor}
    Bra No.2 - The Plunge Push-up;${refinementColor}
    Bra No.2 - The Plunge Push-up;${refinementColor}
    Bra No.2 - The Plunge Push-up;${refinementColor}
    Add to cart
    30A
    32A
    34A
    36A
    38A
    30B
    32B
    34B
    36B
    38B
    30C
    32C
    34C
    36C
    38C
    40C
    + sizes
  • PURE FIT® High-leg Tanga in Microfiber
    £ 9.00
    The 3rd item at 50% off
    See more
    4.7
    (1066 Reviews)
    High-leg Tanga in Microfiber;${refinementColor}
    High-leg Tanga in Microfiber;${refinementColor}
    High-leg Tanga in Microfiber;${refinementColor}
    High-leg Tanga in Microfiber;${refinementColor}
    High-leg Tanga in Microfiber;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    2XL
    3XL
    + sizes
  • PURE FIT® Microfibre Hipster
    £ 11.00
    The 3rd item at 50% off
    See more
    4.6
    (14 Reviews)
    Microfibre Hipster;${refinementColor}
    Microfibre Hipster;${refinementColor}
    Microfibre Hipster;${refinementColor}
    Microfibre Hipster;${refinementColor}
    Microfibre Hipster;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    2XL
    3XL
    + sizes
  • PURE FIT® Microfibre Balconette Bra
    £ 32.00
    The 3rd item at 50% off
    See more
    4.6
    (98 Reviews)
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Add to cart
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    40D
    32DD
    34DD
    36DD
    38DD
    40DD
    32F
    34F
    36F
    38F
    40F
    + sizes
  • PUREFIT WECARE Microfiber Bralette
    £ 28.00
    The 3rd item at 50% off
    See more
    4.4
    (8 Reviews)
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    2XL
    + sizes
  • PURE FIT® Microfibre push-up strapless bra with removable straps
    £ 25.60 £ 32.00
    See more
    4.5
    (31 Reviews)
    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Add to cart
    30A
    32A
    34A
    36A
    30B
    32B
    34B
    36B
    38B
    + sizes

    -20%

  • AMANDE Optimal Comfort Cotton Bralette
    £ 22.00
    The 3rd item at 50% off
    See more
    4.7
    (980 Reviews)
    Optimal Comfort Cotton Bralette;${refinementColor}
    Optimal Comfort Cotton Bralette;${refinementColor}
    Optimal Comfort Cotton Bralette;${refinementColor}
    Optimal Comfort Cotton Bralette;${refinementColor}
    Optimal Comfort Cotton Bralette;${refinementColor}
    Optimal Comfort Cotton Bralette;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    2XL
    + sizes
  • AMANDE Cotton Optimal Comfort Boyshort
    £ 14.00
    The 3rd item at 50% off
    See more
    4.6
    (435 Reviews)
    Cotton Optimal Comfort Boyshort;${refinementColor}
    Cotton Optimal Comfort Boyshort;${refinementColor}
    Cotton Optimal Comfort Boyshort;${refinementColor}
    Cotton Optimal Comfort Boyshort;${refinementColor}
    Cotton Optimal Comfort Boyshort;${refinementColor}
    Cotton Optimal Comfort Boyshort;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    2XL
    + sizes
  • PURE FIT WE CARE Bra N.2 - The Plunge Push-up
    £ 32.00
    The 3rd item at 50% off
    See more
    4.5
    (36 Reviews)
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Add to cart
    30A
    32A
    34A
    36A
    38A
    30B
    32B
    34B
    36B
    38B
    30C
    32C
    34C
    36C
    38C
    40C
    + sizes
  • PURE FIT® Microfibre Thong
    £ 9.00
    The 3rd item at 50% off
    See more
    4.7
    (87 Reviews)
    Microfibre Thong;${refinementColor}
    Microfibre Thong;${refinementColor}
    Microfibre Thong;${refinementColor}
    Microfibre Thong;${refinementColor}
    Microfibre Thong;${refinementColor}
    Microfibre Thong;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    2XL
    3XL
    + sizes