723 Products
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  • £ 28.70 £ 41.00
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    4.0
    (4 Reviews)
    Bra N.9 - Balconette in Embroidery;${refinementColor}
    Bra N.9 - Balconette in Embroidery;${refinementColor}
    Bra N.9 - Balconette in Embroidery;${refinementColor}
    Bra N.9 - Balconette in Embroidery;${refinementColor}
    Bra N.9 - Balconette in Embroidery;${refinementColor}
    Bra N.9 - Balconette in Embroidery;${refinementColor}
    Bra N.9 - Balconette in Embroidery;${refinementColor}

    PRIVATE SALE

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    32B
    34B
    36B
    32C
    34C
    36C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    + sizes

    -30%

  • £ 28.70 £ 41.00
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    4.7
    (80 Reviews)
    Push-up balconette bra in satin and eyelash lace;${refinementColor}
    Push-up balconette bra in satin and eyelash lace;${refinementColor}
    Push-up balconette bra in satin and eyelash lace;${refinementColor}
    Push-up balconette bra in satin and eyelash lace;${refinementColor}
    Push-up balconette bra in satin and eyelash lace;${refinementColor}
    Push-up balconette bra in satin and eyelash lace;${refinementColor}

    PRIVATE SALE

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    32A
    34A
    36A
    32B
    34B
    36B
    32C
    34C
    36C
    + sizes

    -30%

  • £ 28.70 £ 41.00
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    5.0
    (4 Reviews)
    Bra N.9 - Lace Balconette;${refinementColor}
    Bra N.9 - Lace Balconette;${refinementColor}
    Bra N.9 - Lace Balconette;${refinementColor}
    Bra N.9 - Lace Balconette;${refinementColor}
    Bra N.9 - Lace Balconette;${refinementColor}
    Bra N.9 - Lace Balconette;${refinementColor}
    Bra N.9 - Lace Balconette;${refinementColor}

    PRIVATE SALE

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    32B
    34B
    36B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    40DD
    + sizes

    -30%

  • £ 21.00
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    4.6
    (835 Reviews)
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}
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  • £ 27.00
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    4.5
    (15 Reviews)
    Reversible bralette in stretch organic cotton;${refinementColor}
    Reversible bralette in stretch organic cotton;${refinementColor}
    Reversible bralette in stretch organic cotton;${refinementColor}
    Reversible bralette in stretch organic cotton;${refinementColor}
    Reversible bralette in stretch organic cotton;${refinementColor}
    Add to cart
    XS
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  • £ 27.00
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    4.7
    (170 Reviews)
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Add to cart
    XS
    S
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    + sizes
  • £ 18.60 £ 31.00
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    4.5
    (106 Reviews)
    Classic Bra with Embroidery;${refinementColor}
    Classic Bra with Embroidery;${refinementColor}
    Classic Bra with Embroidery;${refinementColor}
    Classic Bra with Embroidery;${refinementColor}
    Classic Bra with Embroidery;${refinementColor}
    Classic Bra with Embroidery;${refinementColor}
    Classic Bra with Embroidery;${refinementColor}

    PRIVATE SALE

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    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    40DD
    + sizes

    -40%

  • £ 31.00
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    4.6
    (808 Reviews)
    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Add to cart
    30A
    32A
    34A
    36A
    38A
    30B
    32B
    34B
    36B
    38B
    + sizes
  • £ 24.60 £ 41.00
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    4.7
    (42 Reviews)
    Bra N.9 - Lace Balconette;${refinementColor}
    Bra N.9 - Lace Balconette;${refinementColor}
    Bra N.9 - Lace Balconette;${refinementColor}
    Bra N.9 - Lace Balconette;${refinementColor}
    Bra N.9 - Lace Balconette;${refinementColor}
    Bra N.9 - Lace Balconette;${refinementColor}
    Bra N.9 - Lace Balconette;${refinementColor}

    PRIVATE SALE

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    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    40DD
    + sizes

    -40%

  • £ 27.00
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    4.7
    (42 Reviews)
    Bralette in Microfibre and Lace;${refinementColor}
    Bralette in Microfibre and Lace;${refinementColor}
    Bralette in Microfibre and Lace;${refinementColor}
    Bralette in Microfibre and Lace;${refinementColor}
    Bralette in Microfibre and Lace;${refinementColor}
    Bralette in Microfibre and Lace;${refinementColor}
    Bralette in Microfibre and Lace;${refinementColor}
    Bralette in Microfibre and Lace;${refinementColor}
    Add to cart
    XS
    S
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  • £ 24.60 £ 41.00
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    4.8
    (4 Reviews)
    Bra N.9 - Balconette in Embroidery;${refinementColor}
    Bra N.9 - Balconette in Embroidery;${refinementColor}
    Bra N.9 - Balconette in Embroidery;${refinementColor}
    Bra N.9 - Balconette in Embroidery;${refinementColor}
    Bra N.9 - Balconette in Embroidery;${refinementColor}
    Bra N.9 - Balconette in Embroidery;${refinementColor}
    Bra N.9 - Balconette in Embroidery;${refinementColor}
    Bra N.9 - Balconette in Embroidery;${refinementColor}

    PRIVATE SALE

    Add to cart
    32B
    34B
    36B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    40DD
    + sizes

    -40%

  • £ 27.00
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    4.7
    (142 Reviews)
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Add to cart
    XS
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    XL
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  • £ 23.80 £ 34.00
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    4.6
    (13 Reviews)
    Bustier Bra in Lace;${refinementColor}
    Bustier Bra in Lace;${refinementColor}
    Bustier Bra in Lace;${refinementColor}
    Bustier Bra in Lace;${refinementColor}
    Bustier Bra in Lace;${refinementColor}
    Bustier Bra in Lace;${refinementColor}
    Bustier Bra in Lace;${refinementColor}
    Bustier Bra in Lace;${refinementColor}

    PRIVATE SALE

    Add to cart
    32B
    34B
    36B
    32C
    34C
    36C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    + sizes

    -30%

  • picture
  • £ 17.00 £ 34.00
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    4.7
    (9 Reviews)
    Bra n.9 - Lace Balconette;${refinementColor}
    Bra n.9 - Lace Balconette;${refinementColor}
    Bra n.9 - Lace Balconette;${refinementColor}
    Bra n.9 - Lace Balconette;${refinementColor}
    Bra n.9 - Lace Balconette;${refinementColor}
    Bra n.9 - Lace Balconette;${refinementColor}
    Bra n.9 - Lace Balconette;${refinementColor}

    PRIVATE SALE

    Add to cart
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    + sizes

    -50%

  • £ 24.60 £ 41.00
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    5.0
    (1 Reviews)
    Bra N.9 - Balconette in Embroidery;${refinementColor}
    Bra N.9 - Balconette in Embroidery;${refinementColor}
    Bra N.9 - Balconette in Embroidery;${refinementColor}
    Bra N.9 - Balconette in Embroidery;${refinementColor}
    Bra N.9 - Balconette in Embroidery;${refinementColor}
    Bra N.9 - Balconette in Embroidery;${refinementColor}
    Bra N.9 - Balconette in Embroidery;${refinementColor}

    PRIVATE SALE

    Add to cart
    32B
    34B
    36B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    40DD
    + sizes

    -40%

  • £ 21.00
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    4.6
    (725 Reviews)
    Triangle Wireless Bra, Removable Pads in Organic Cotton;${refinementColor}
    Triangle Wireless Bra, Removable Pads in Organic Cotton;${refinementColor}
    Triangle Wireless Bra, Removable Pads in Organic Cotton;${refinementColor}
    Triangle Wireless Bra, Removable Pads in Organic Cotton;${refinementColor}
    Triangle Wireless Bra, Removable Pads in Organic Cotton;${refinementColor}
    Triangle Wireless Bra, Removable Pads in Organic Cotton;${refinementColor}
    Add to cart
    30A
    32A
    34A
    36A
    30B
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    + sizes
  • £ 31.00
    Triangle Lace Bra;${refinementColor}
    Triangle Lace Bra;${refinementColor}
    Triangle Lace Bra;${refinementColor}
    Triangle Lace Bra;${refinementColor}
    Triangle Lace Bra;${refinementColor}
    Triangle Lace Bra;${refinementColor}

    New

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    S
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    + sizes
  • £ 27.00
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    4.7
    (13 Reviews)
    Microfibre Top with Integrated Bralette;${refinementColor}
    Microfibre Top with Integrated Bralette;${refinementColor}
    Microfibre Top with Integrated Bralette;${refinementColor}
    Microfibre Top with Integrated Bralette;${refinementColor}
    Microfibre Top with Integrated Bralette;${refinementColor}
    Microfibre Top with Integrated Bralette;${refinementColor}
    Add to cart
    XS
    S
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    XL
    + sizes
  • £ 21.00
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    4.7
    (882 Reviews)
    Seamless Organic Cotton Bralette;${refinementColor}
    Seamless Organic Cotton Bralette;${refinementColor}
    Seamless Organic Cotton Bralette;${refinementColor}
    Seamless Organic Cotton Bralette;${refinementColor}
    Seamless Organic Cotton Bralette;${refinementColor}
    Seamless Organic Cotton Bralette;${refinementColor}
    Add to cart
    XS
    S
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    XL
    2XL
    + sizes
  • £ 24.00
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    4.6
    (179 Reviews)
    Wireless Strapless Bra in Stretchy Organic Cotton;${refinementColor}
    Wireless Strapless Bra in Stretchy Organic Cotton;${refinementColor}
    Wireless Strapless Bra in Stretchy Organic Cotton;${refinementColor}
    Wireless Strapless Bra in Stretchy Organic Cotton;${refinementColor}
    Wireless Strapless Bra in Stretchy Organic Cotton;${refinementColor}
    Add to cart
    XS
    S
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    + sizes
  • £ 24.00
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    4.0
    (1 Reviews)
    Strapless wireless bra in stretchy organic cotton;${refinementColor}
    Strapless wireless bra in stretchy organic cotton;${refinementColor}
    Strapless wireless bra in stretchy organic cotton;${refinementColor}
    Strapless wireless bra in stretchy organic cotton;${refinementColor}
    Strapless wireless bra in stretchy organic cotton;${refinementColor}
    Strapless wireless bra in stretchy organic cotton;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    + sizes
  • £ 28.70 £ 41.00
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    4.7
    (93 Reviews)
    Lace and satin push-up balconette bra;${refinementColor}
    Lace and satin push-up balconette bra;${refinementColor}
    Lace and satin push-up balconette bra;${refinementColor}
    Lace and satin push-up balconette bra;${refinementColor}
    Lace and satin push-up balconette bra;${refinementColor}
    Lace and satin push-up balconette bra;${refinementColor}

    PRIVATE SALE

    Add to cart
    32A
    34A
    36A
    32B
    34B
    36B
    38B
    32C
    34C
    36C
    38C
    + sizes

    -30%

  • £ 27.00
    4.0
    (2 Reviews)
    Microfiber Triangle Bra;${refinementColor}
    Microfiber Triangle Bra;${refinementColor}
    Microfiber Triangle Bra;${refinementColor}
    Microfiber Triangle Bra;${refinementColor}
    Microfiber Triangle Bra;${refinementColor}
    Add to cart
    XS
    S
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    XL
    + sizes
  • Bra No. 7 - The Unlined Lace Contour Bra;${refinementColor}
    Bra No. 7 - The Unlined Lace Contour Bra;${refinementColor}
    Bra No. 7 - The Unlined Lace Contour Bra;${refinementColor}
    Bra No. 7 - The Unlined Lace Contour Bra;${refinementColor}
    Bra No. 7 - The Unlined Lace Contour Bra;${refinementColor}
    Bra No. 7 - The Unlined Lace Contour Bra;${refinementColor}
    Bra No. 7 - The Unlined Lace Contour Bra;${refinementColor}
    Add to cart
    32B
    34B
    36B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    32DD
    34DD
    36DD
    38DD
    + sizes
  • £ 20.50 £ 41.00
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    4.7
    (3 Reviews)
    Push-up Balconette Bra in Lace and Satin;${refinementColor}
    Push-up Balconette Bra in Lace and Satin;${refinementColor}
    Push-up Balconette Bra in Lace and Satin;${refinementColor}
    Push-up Balconette Bra in Lace and Satin;${refinementColor}
    Push-up Balconette Bra in Lace and Satin;${refinementColor}
    Push-up Balconette Bra in Lace and Satin;${refinementColor}

    PRIVATE SALE

    Add to cart
    32A
    34A
    36A
    32B
    34B
    36B
    32C
    34C
    36C
    + sizes

    -50%

  • £ 28.20 £ 47.00
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    5.0
    (24 Reviews)
    Bustier Bra in Embroidery;${refinementColor}
    Bustier Bra in Embroidery;${refinementColor}
    Bustier Bra in Embroidery;${refinementColor}
    Bustier Bra in Embroidery;${refinementColor}
    Bustier Bra in Embroidery;${refinementColor}
    Bustier Bra in Embroidery;${refinementColor}
    Bustier Bra in Embroidery;${refinementColor}
    Bustier Bra in Embroidery;${refinementColor}

    PRIVATE SALE

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    32B
    34B
    36B
    38B
    32C
    34C
    36C
    32D
    34D
    36D
    38D
    + sizes

    -40%

  • £ 27.00
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    4.8
    (161 Reviews)
    Microfibre top with built-in bralette;${refinementColor}
    Microfibre top with built-in bralette;${refinementColor}
    Microfibre top with built-in bralette;${refinementColor}
    Microfibre top with built-in bralette;${refinementColor}
    Microfibre top with built-in bralette;${refinementColor}
    Microfibre top with built-in bralette;${refinementColor}
    Microfibre top with built-in bralette;${refinementColor}
    Add to cart
    XS
    S
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    XL
    + sizes
  • Strapless Bra with Removable Straps in Cotton;${refinementColor}
    Strapless Bra with Removable Straps in Cotton;${refinementColor}
    Strapless Bra with Removable Straps in Cotton;${refinementColor}
    Strapless Bra with Removable Straps in Cotton;${refinementColor}
    Strapless Bra with Removable Straps in Cotton;${refinementColor}
    Strapless Bra with Removable Straps in Cotton;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    + sizes
  • £ 27.00
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    4.6
    (44 Reviews)
    Bralette in Microfiber and Lace;${refinementColor}
    Bralette in Microfiber and Lace;${refinementColor}
    Bralette in Microfiber and Lace;${refinementColor}
    Bralette in Microfiber and Lace;${refinementColor}
    Bralette in Microfiber and Lace;${refinementColor}
    Bralette in Microfiber and Lace;${refinementColor}
    Add to cart
    XS
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    XL
    + sizes
  • £ 16.20 £ 27.00
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    Cotton Pointelle Bralette with Motifs;${refinementColor}
    Cotton Pointelle Bralette with Motifs;${refinementColor}
    Cotton Pointelle Bralette with Motifs;${refinementColor}
    Cotton Pointelle Bralette with Motifs;${refinementColor}
    Cotton Pointelle Bralette with Motifs;${refinementColor}
    Cotton Pointelle Bralette with Motifs;${refinementColor}

    PRIVATE SALE

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    XS
    S
    M
    L
    + sizes

    -40%

Bras

Our Chic & Elegant Bras

Need a new bra? We help you choose based on your cup size and current trends. Triangle, strapless, push-up, balconette, wireless... there is something for every taste. Discover our collection featuring wireless bras for all sizes. Because you shouldn't have to choose between comfort and elegance, we offer both.

Which bra to choose for my cup size?

To feel at ease, it is essential to choose a model adapted to your body type. Here are a few tips to find your ideal bra:

  • Small busts (cups A and B) : No need for underwiring or specific support. Straps can be thin. For extra volume, you can opt for a women's push-up bra. Small chests can also turn to triangle shapes, strapless bands, or bralettes for even more comfort.

  • Medium busts (cup C) : Anything goes! For example, you might fall for a demi-cup (corbeille) bra that beautifully highlights the natural curve of your breasts.

  • Fuller busts (cup D and up): You need impeccable hold to feel comfortable. Prefer models with wide straps. Contrary to popular belief, you can choose a wireless bra, provided it offers sufficient support.

What types of bras are available in the catalog?

Etam offers a wide range of women's bras. You will find glamorous models (demi-cup, push-up, strapless...) that highlight your chest regardless of size, featuring beautiful transparency and layered materials.

If you prioritize comfort, you will also find happiness among our range of bralettes and wireless bras.

What are the current bra trends?

Currently, we particularly love bronze, gold, and copper tones that give our lingerie a festive feel. You can find, for instance, a beautiful shimmering lace bra model on our site and in-store. We also love small details that make a difference: lacing, cross-back straps, and lace. Regarding shapes, work-from-home has made comfort a priority for all. Triangles, wireless models, and bralettes are leading the pack, but feminine details like lace and push-ups remain staples in the catalog. Note, however, that the most comfortable ranges have gained a "sexy attitude." Don't hesitate to browse Etam's proposals.